I spent 5 minutes studying his posts and replies from the past months.
What I found completely reshapes how we think about X algorithm
Here's what actually matters in 2025.

The Viral Truth Bomb

Nikita Bier tweet about finite daily reach on X

Your daily reach is finite.
Not unlimited...

The average user sees 20-30 posts per day from their entire feed.

When you spam 300 "gm" replies, you burn through your daily reach allocation on low-value content.

Then when you finally post something valuable?
The algorithm already used up your distribution budget.

Your "banger post" reaches 200 people instead of 3,000.

The Automation Death Sentence

Nikita Bier tweet about X spam detection and automation

X spam detection is sophisticated.
Scripts get caught
Automation gets banned

No amount of "but I'm trying to grow" saves you.

The irony?
People think they're gaming the system.
They're just showing the algorithm exactly what to filter out.

Authentic engagement = rewarded
Automated spam = death sentence

Why CT Got Caught

Nikita Bier tweet about crypto Twitter behavior and deboosting

Crypto wasn't deboosted.
Your behavior did.

CT adopted mass-reply strategies from growth gurus.
Tools that auto-reply
Bots that spam engagement

The algorithm improved at detecting this.
And CT accounts got flagged en masse.

Not because they talk about crypto.
Because they act like spam.

What Actually Works

Nikita Bier tweet about Timeline importance on X

The Timeline is everything.
Not search
Not explore
Not notifications
Timeline

Native content in the feed wins.
Articles that sit in the feed.
Posts that get served directly.

This is where distribution happens.

Optimize for the feed, not for external links.

  • Upload directly to X instead of linking YouTube.
  • Write X Articles instead of Medium posts.

The timeline is the game.

Nikita Bier tweet about content quality and network value

Harsh truth:
Bad content gets buried.
Not because the algorithm hates you.
Because you're making the platform worse.

Every low-quality post trains the algorithm that your account produces noise.

Over time, your distribution shrinks.
Not as punishment.
As protection for users.

The network filters out drag.

Quality signals matter more than volume.
One valuable post > 100 spam replies.

Nikita Bier tweet about content optimization and hooks

Practical optimization matters.

  • Put your hook before the "show more" cutoff.
  • Make the first line grab attention.
  • Test different caption placements.

Initial engagement signals boost distribution.
If users scroll past in 0.18 seconds, you failed.
If they stop and read, the algorithm amplifies.

This is how you optimize for actual behavior.

The Attention Economy Truth

Nikita Bier tweet about dwell time vs comments

Comments don't equal engagement quality.
Dwell time matters more.

579 comments sounds impressive.
But if users scroll past in 0.18 seconds?
The algorithm sees low value.

Meanwhile, a long-form post that keeps users reading for 2 minutes?
High value.
More distribution.

Raw metrics lie.
Time spent tells the truth.

So if you want to earn more on X, write content that people read.

Nikita Bier tweet about originality vs trend-jacking

Originality is overrated.
Trend-jacking works.

Memetic content that riffs on what's already viral gets boosted.

Most creators fail because they try to reinvent the wheel.
Study what works.
Adapt it
Make it yours

The algorithm rewards pattern recognition.
Not pure creativity...

The Fraud Crackdown

Nikita Bier tweet about fraud detection upgrade

Major fraud detection upgrade coming.
99% of manipulation will be eliminated.

This levels the playing field for legitimate creators.

The bots lose
The automation tools stop working
Real engagement wins

If you've been relying on shortcuts, your time is running out.
If you've been playing it straight, you're about to win.

TL;DR: The Real Playbook

Here's what actually works in 2026:

Finite reach model

  • You have limited daily distribution
  • Spend it on valuable content
  • Not spam replies

Quality signals

  • One great post beats 300 replies
  • Dwell time > raw engagement
  • Net contribution to network matters

Authentic behavior

  • No automation tools
  • Real conversations with mutuals
  • Strategic engagement with bigger accounts

Content optimization

  • Strong hooks before the cutoff
  • Trend-based memetic content
  • Timeline-first distribution
  • Test and iterate based on data

What kills your reach

  • Mass generic replies
  • Automated engagement
  • Low-quality volume plays
  • Being a net drag on the network

The irony?

This playbook was public for months.
Nikita's been sharing these insights in replies.

Most people just didn't pay attention.
They followed the gurus selling "300 replies per day" courses...

Instead of listening to the guy who actually builds the algorithm.

The myth just died!

The question is: will you adapt?

Or keep burning your reach on "gm" replies?

This is a short article to warm up. I am working on more articles with tools for content creators and more...

But good content takes time, so give me a few more days.

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